On August 16, 2009, Overland Park, Kansas-based Sprint Nextel launched the Samsung Reclaim™, the first phone available in the United States constructed from eco-friendly bio-plastic materials. According to Sprint's news release, "Made from 80 percent recyclable materials, Samsung Reclaim is a feature-rich messaging phone that offers environmentally conscious customers a perfect blend of responsibility without sacrificing the latest in network speeds and must-have features."
The Samsung Reclaim from Sprint is designed with environmentally-responsible components and fully recyclable packaging, which will gain the attention of eco-conscious consumers. Some of the added-value components of the Reclaim include:
- Its bio-plastic material, made from corn, makes up 40 percent of the Reclaim's outer casing. Samsung Reclaim is free of polyvinyl chloride (PVC), phthalates, and nearly free of brominated flame retardants (BFR): three materials commonly targeted on green electronics guidelines;
- The outer packaging and the phone tray inside the box are made from 70 percent recycled materials. The images and text on the box as well as the phone warranty information are printed with soy-based ink;
- The typical thick paper user manual has been replaced with a virtual manual that users can access at www.sprint.com/reclaimsupport; and
- The charger is Energy Star approved for meeting the highest energy efficiency standards set by the U.S. Environmental Protection Agency and the U.S. Department of Energy. It consumes 12 times less power than the Energy Star standard for standby power consumption and is equipped with a visible notification to alert the user to unplug the handset once it’s fully charged.
Sprint press release also explains the launching of several new environmental initiatives in an effort to support the company's aggressive long-term environmental goals:
- Sprint is the first U.S. wireless carrier to establish a set of environmental design criteria for future devices and accessories;
- Sprint is implementing a series of new environmentally-responsible retail initiatives including adding a dedicated display area in stores that highlights Sprint's commitment to eco-friendly products and accessories; and
- Sprint is committing to reduce paper usage by 30 percent during the next five year.
- Five Simple Steps from Discovery Channel provides five simple changes you can make to be more eco-friendly, from how you commute to what you eat for dinner;
- Green Guides from Discovery Channel offers handy guides to help you green your lives with ease, and understand why;
- Green Glossary from Discovery Channel provides words and explanations about the Earth and Climate Change; and
- All Things Green, a Sprint Web category contains dynamic green headline and links to downloadable content.