Report Presents Current Use Cases and Election Risks of Utilizing GenAI

"Since OpenAI (US) launched ChatGPT in November 2022, AI, especially generative AI, has been driving investment for corporate entities, "According to a white paper published by The Economist Intelligence Unit (EIU). "Nvidia, Microsoft and Apple (all US) have all been racing to be the most valuable companies in the world, with Nvidia leveraging its chips, Microsoft its cloud, and Apple its iPhone and other hardware. They are all looking to create a compelling ecosystem, even though this may put them even further in the crosshairs of regulators." The report crucially asks: "is progress in AI moving the technology from an experimentation to an implementation phase?"

The report looks "at how companies have been using generative AI to date, and whether AI-generated content has had a major impact on elections so far in 2024." Key findings include:

• The launch of ChatGPT and similar services has democratized the use of artificial intelligence (AI) in many industries, and companies are now experimenting with and implementing the technology.
• The main use cases so far for generative AI have been to improve operational efficiency, enhance innovation and support customer service through using chatbots.
• Most businesses still rely on non-generative AI, however, and it remains important for them to understand the limitations of generative AI technology, such as hallucinations.
• The biggest impact in the short term will be felt during democratic elections, particularly in countries with a polarized electorate, a fragmented information ecosystem and global influence (including the US).
• As AI implementation continues, sustainability will become a major barrier, given that generative AI systems use a lot of electricity and have a large carbon footprint.

Addressing how companies are using generative AI, the report points out:

Companies in multiple industries have been experimenting with generative AI. Although the technology is new, two of the three major use cases across sectors are typical of many digital transformation strategies. The first is to improve operational efficiency, either in terms of increasing productivity or improving manufacturing and operational processes, often to cut costs. In the tech sector, this often includes using AI to speed up coding, or it can optimize internal processes such as training. Companies are also looking at technology to drive new revenue streams: generative AI is driving innovation across multiple sectors such as energy, financial services or healthcare, for example by making it easier to digest and analyze research papers. It is also used in customer services or to create better client-facing customer experiences. As the technology runs on large language models and is capable of dealing with vast amounts of text (as well as other media such as images), this is an area where development will continue across several industries, not just to interact with customers, but also for marketing purposes.

The EIU provides examples on how companies in certain sectors are using generative AI to drive innovation, efficiency and improve customer service:

• Automotive
• In-vehicle voice assistants
• Chatbots to facilitate sales leads online
• Consumer Goods
• Creating custom products
• Voice/text enabled customer service assistants
• Inventory management
• Energy
• Aiding oil and gas delivery
• Customer apps to optimize energy demand
• Financial services
• Insurers use it for underwriting
• Custom GPT based on internal data for advisors
• Cashflow management
• Healthcare
• Drug development
• Custom GPT-based database to help with research and development
• Chatbot for public healthcare

Regarding how AI-generated content can have an impact on elections, the report notes: "Generative AI is not only being integrated into the corporate world; it is also infiltrating the political world. With 2024 being a year of multiple elections, and more than 4bn people called to vote, the impact of AI-generated content (both legitimate and fake) in election campaigns is only just emerging and will only increase."

As for sustainability becoming a major barrier to AI adoption, the EIU explains that "AI will continue to be implemented in 2025, but we expect that the main focus will be on sustainability. The 2024 Electricity report from the International Energy Agency (IEA) noted that global electricity demand from data centers, driven by AI usage, could double between 2022 and 2026, adding to the grid the equivalent of Germany's national consumption. Regulators are already looking into the issue."

Moreover, "In the US, the Artificial Intelligence Environmental Impacts Act of 2024 was proposed in March 2024 to assess and mitigate the environmental impact of AI; however, it is unlikely to become law before the November 2024 elections. The EU is further ahead, with the European Commission adopting the Energy Efficiency Directive (EED) in March 2024, which Germany has already implemented into law. From September 2024 data center operators will be required to report on areas such as data volume, renewable usage or waste utilization to reduce energy consumption and carbon emissions."

I support the EIU's conclusion that "The implementation and evolution of AI will be an ever ongoing process. The technology needs to be scaled up, and proponents need to move away from overoptimistic forecasts of artificial general intelligence (AGI) happening before the end of the decade. AI does not need to be perfect to have an impact. In fact, everyone should be aware that it is not perfect, and its usage will depend on the use case and require critical human oversight."

How is your business utilizing AI?

Aaron Rose is a board member, corporate advisor, and co-founder of great companies. He also serves as the editor of GT Perspectives, an online forum focused on turning perspective into opportunity.

Mobile Internet Adoption Continues to Accelerate Among Women in LMICs, But Further Action is Required to Close the Gender Gap

In its annual report that explores the latest data on the mobile gender gap, the key barriers preventing women's equal access to and use of mobile, and what is needed to close the mobile internet gender gap, the GSMA says "Mobile phones and mobile internet can be life changing, enabling people to stay connected to each other and access information and services from anywhere, including health care, education, e-commerce, financial services and income generating opportunities. In 2023, the world was more connected than ever before with more than 3.7 billion people in low- and middle-income countries (LMICs) accessing the internet on a mobile phone." Moreover, according to the report, "Mobile is the primary way people are accessing the internet in LMICs, accounting for 84% of broadband connections in 2023. This is especially true for the underserved, including women and those who live in rural areas. In 10 of the 12 countries surveyed for this report, women who use the internet are more likely than men to access it exclusively on a mobile phone."

The report points out that "Across LMICs, 83% of women now own a mobile phone, 60% own a smartphone and 66% use mobile internet. However, mobile access and use remain unequal. Women are still less likely than men to have access to mobile phones, mobile money, mobile internet and other mobile services." Disappointingly, "Women are also less likely than men to have equal use of these services, particularly the most underserved women, including those who have low literacy levels, low incomes, live in a rural area or have a disability."

The GSMA says its "latest data shows that the mobile internet gender gap narrowed from 19% in 2022 to 15% in 2023 due to women adopting mobile internet at a faster rate than men. This brings us back to where we were in 2020, but it is not yet clear whether this trend will continue. It is essential for women, and societies more broadly, that this momentum continues and the mobile gender gap continues to close."

What is more, "Addressing the mobile gender gap provides significant social and commercial benefits to individuals, societies and economies. Connectivity is vital to achieving the United Nations Sustainable Development Goals (SDGs), including those related to health, education and financial inclusion. GSMA analysis has estimated that closing the gender gap in mobile ownership and use in LMICs over an eight-year period could deliver $230 billion in additional revenue to the mobile industry. The Global Digital Inclusion Partnership estimates that 32 LMICs are on track to lose more than USD 500 billion in GDP in the next five years due to the digital gender divide."

The report importantly explains: "We know that once women start using mobile phones and mobile internet, they usually see the benefits and it improves their lives to a similar degree as men. In 2022, we found that across the 12 survey countries, most people who use mobile internet believe it has had a positive impact on their lives and use it every day, with little difference by gender."

I concur with the following assertion made by the report's authors: "Ensuring that women can access and use mobile is essential, especially in our increasingly digital world. Mobile can enable women to be more resilient in the face of economic, climate and political crises and shocks. More attention, effort and investment are needed to close the mobile internet gender gap – a goal we must continue to strive to meet so that women, their communities and society can reap the full, life-changing benefits of mobile."

The UK-based organization that aims to unify the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change, presents the following recommendations for all stakeholders to close the mobile gender gap:

• Ensure there is a focus on gender equality and reaching women at an organizational and policy level through senior leaders championing the issue and setting specific gender equity targets.
• Understand the mobile gender gap by improving the quality and availability of gender-disaggregated data, and understanding women's needs and the barriers they face to mobile ownership and use.
• Explicitly address women's needs, circumstances and challenges in the design and implementation of mobile-related products, services, interventions and policies. This includes addressing the barriers women face related to affordability, knowledge and digital skills, safety and security, access and the availability of relevant content, products and services.
• Collaborate and partner with different stakeholders to address the mobile gender gap. Targeted intervention is needed from industry, policymakers, the development community and other stakeholders to ensure that women are no longer left behind.

While it is encouraging mobile internet adoption is accelerating among women in LMICs, further action is required to close the gender gap.

Do you agree with GSMA's recommendations for stakeholders to close the mobile gender gap? What would you add?

Aaron Rose is a board member, corporate advisor, and co-founder of great companies. He also serves as the editor of GT Perspectives, an online forum focused on turning perspective into opportunity.