GSMA Report: 'Mobile Money Continues to Positively Impact the Lives and Livelihoods of Millions, but There Is a Need for Greater Digital Financial Literacy'

As I was preparing for a phone call with a gentleman who has an idea of creating a service that will allow people in Africa to transfer funds, I found a report entitled State of the Industry Report on Mobile Money 2025 (SOITR), which finds transaction volumes and values for mobile money accounts experienced robust double-digit growth in 2024. Prepared by the GSMA Mobile Money program, which works to advance the mobile money ecosystem for communities worldwide that lack access to more traditional banking services, the report also points out that approximately 108 billion transactions, totaling over $1.68 trillion, were processed through mobile money accounts in 2024. Year-on-year, transaction volumes increased by 20%, while transaction values grew by 16%, up from a 13% increase in 2023.

The report provides a quantitative assessment of the state of the mobile money industry based on GSMA data from the Mobile Money Deployment Tracker, the 2024 Global Adoption Survey on Mobile Money and Mobile Money Estimates and Forecasts. This supply-side data is further enhanced with nationally representative quantitative primary research from the 2024 GSMA Consumer Survey of seven low- and middle-income countries (LMICs).

The report's key findings include:

• In 2024, the mobile money industry achieved two major milestones: these were over two billion registered accounts and more than half a billion monthly active accounts;
• Mobile money continues to contribute to the gross domestic product (GDP) in countries with a service;
• Growth in Sub-Saharan Africa has contributed to the increased reach of mobile money agent networks worldwide;
• Mobile money offers a viable business case to parent companies, with average revenue per user having grown from $2.86 in 2023 to $3.51 in 2024;
• In 2023, the value of both bill payments and bulk transfers dropped for the first time; in 2024, both use cases saw a significant rebound;
• Several interoperable mobile money use cases saw continued growth in transaction values in 2024;
• The number of mobile money providers offering adjacent services has grown again;
• When comparing different regions, mobile money in East Asia and the Pacific has seen progress over the past few years;
• Many mobile money providers (MMPs) are benefitting from a more enabling regulatory environment in several areas;
• Across 12 countries surveyed (Bangladesh, Egypt, Ethiopia, India, Indonesia, Kenya, Nigeria, Pakistan, the Philippines, Senegal, Tanzania and Uganda), a gender gap in mobile money account ownership exists in eight countries (Bangladesh, Egypt, Ethiopia, India, Nigeria, Pakistan, the Philippines, and Senegal); and
• Mobile money continues to positively impact the lives and livelihoods of millions, but there is a need for greater digital financial literacy.

Regarding how mobile money providers are improving customer behavior, the report notes that "MMPs are taking steps to overcome these challenges. Many are investing in artificial intelligence (AI)-driven credit-scoring algorithms to improve their understanding of borrower behavior and tailor repayment options to prevent defaults. In India, Airtel Payments Bank has launched an AI-powered credit scoring system to assess creditworthiness, providing users with personalized financial solutions." What is more, "Such initiatives can gradually improve financial solutions to foster greater inclusion. For instance, AI can be used to generate data on a customer's ability to repay a loan."

With respect to the need for greater digital financial literacy to maximize mobile money's positive impact on the lives of millions of people, the report explains that "[w]hile mobile money serves as an entry point to other services, low digital financial literacy is often a barrier. As a result, around 60% of survey respondents have launched a digital financial literacy policy to increase digital skills and therefore mobile money use over time."

Lastly, on the topic of comparing different emerging and developing markets, the report importantly notes: "In 2024, East Asia and the Pacific had the second fastest growth rate for active monthly accounts behind the Middle East. It is one of the few regions where active 30-day accounts grew faster than registered accounts. Enabling regulation in markets such as Cambodia, Fiji, the Philippines and Vietnam has supported the growth of digital payments."

During my conversation with the young gentleman originally from West Africa who is seeking to develop a money transfer platform for his home market, I referenced the following text provided in the report's Forward authored by GSMA's Director General, Vivek Badrinath: "Today, Sub-Saharan Africa remains the epicenter of mobile money, accounting for over 1.1 billion registered accounts. However, East Asia and the Pacific and the Middle East and North Africa will be interesting regions to watch moving forward. Last year, both regions saw considerable growth in the number of mobile money accounts, active users and transaction volumes."

Mr. Badrinath encouragingly adds that "[a]s mobile money continues to drive financial inclusion, it is also unlocking new opportunities for people to save, earn, and spend – solidifying its place as a true fintech success story."

What do you think of the report's findings?

Aaron Rose is a board member, corporate advisor, and co-founder of great companies. He also serves as the editor of GT Perspectives, an online forum focused on turning perspective into opportunity.

Report Delves Into the Transformative Power of Digital Innovation and Its Role in Driving Economic Prosperity

GSMA Intelligence published an insightful report that delves into the transformative power of digital innovation and its role in driving economic prosperity. Titled Economic growth and the digital transformation of enterprises, the report notes that "Industries worldwide are undergoing a profound digital transformation, reshaping the way businesses operate and interact. Connectivity, which is expected to account for 21% of enterprise digital transformation spending from 2024 to 2030, has become a critical enabler of this transformation. Businesses that can embrace advanced technologies that leverage connectivity, such as AI, IoT, robotics, AR/VR, big data analytics and cloud computing, can enhance operational efficiency, improve customer experiences and unlock new revenue streams."

Regarding how digitalization of enterprises is accelerating, the report says "This trend has been further accelerated by global challenges, such as the Covid-19 pandemic, climate change, economic uncertainty and geopolitical tensions. These challenges have all underscored the critical importance of digital infrastructure in ensuring business resilience and continuity."

The report's key findings are listed below:

• 5G solutions are amplifying digital transformation, but enterprise adoption is still limited. Initial 5G adoption has unlocked new use cases and accelerated digitalization for early adopters across industries. But the reach of enterprise adoption of 5G remains limited. For example, according to GSMA Intelligence’s Digital Transformation Survey 2024, only 2% of surveyed enterprises had deployed 4G/5G private networks.
• Digital transformation's economic impacts are not yet fully understood, but this report bridges the gap. While the economic impacts of mobile connectivity are well documented, the broader effects of digital transformation across sectors remain less understood. This report seeks to bridge this gap by offering empirical evidence on how the latest wave of digital technologies drives economic growth.
• Mobile technologies and digital transformation will boost global value added by nearly $11 trillion in 2030. The continued integration of digital technologies in enterprises will increase mobile’s contribution to global GDP from 5.8% in 2024, equivalent to $6.5 trillion, to 8.4% by 2030, equivalent to almost $11 trillion.
• Four sectors (manufacturing, financial services, automotive and aviation) will account for 34% of this impact. By 2030, advanced connectivity could enable manufacturers to achieve over $400 billion in annual cost savings, while the automotive sector could save nearly $45 billion in quality-related costs. Airports stand to reduce nearly $10 billion in flight-delay costs, and financial institutions could see a revenue uplift of over $140 billion through enhanced process automation.
• Realizing 5G's transformative potential requires collective stakeholder action. 5G could unleash the full potential of digital transformation, driving significant economic impact and commercial value. But the benefits cannot be realized without action from all stakeholders. Policymakers, operators and the broader ecosystem must collaborate to overcome barriers to enterprise adoption, including high implementation costs, device compatibility issues and often a lack of internal technical expertise within enterprises.

In writing the report's Foreword, Richard Cockle, Head of GSMA Foundry and Connected Industries at GSMA, explains that "The digital transformation journey is not merely about adopting new technologies; it is about reimagining business models, enhancing customer experiences and fostering a culture of continuous innovation. Enterprises that embrace this transformation, working in partnership with mobile operators, are better positioned to navigate the complexities of the modern economy, unlock new opportunities and achieve sustainable growth."

I agree with Mr. Cockle's concluding paragraph that "Together, let us embrace the opportunities that digital transformation presents and work towards a future where economic growth and technological innovation go hand in hand."

How is your business embracing the transformative power of digital innovation?

Aaron Rose is a board member, corporate advisor, and co-founder of great companies. He also serves as the editor of GT Perspectives, an online forum focused on turning perspective into opportunity.

More Investment in Advanced Forms of 5G Will Unlock New Use Cases and Monetization Opportunities in Europe's Mobile Economy

"Digital infrastructure has been at the heart of social and economic progress in Europe for the better part of the last three decades. Today, nearly half a billion people across Europe are connected to the mobile internet, predominantly through high-speed 4G and 5G networks," according to GSMA's annual report on Europe's mobile economy.

The report points out that "[m]obile technologies and services now generate around 5% of GDP across Europe, a contribution that amounts to almost €1.1 trillion of economic value added. 5G, in particular, is expected to benefit most sectors of the European economy, adding around €164 billion of economic value by 2030. However, achieving further growth beyond this will be challenging within the constraints of the current regulatory environment."

The GSMA importantly notes that "Europe is at a crossroads in the development of crucial digital infrastructure, with key network-performance and consumer adoption metrics showing that it is falling behind some of its global peers. This underlines the need for urgent action by the European Commission and other authorities to implement critical policy reforms to ensure that Europe's digital economy – underpinned by strong, sustained network innovation – can re-establish a leadership position in the global tech race by 2030."

Below are the key trends shaping Europe's mobile ecosystem:

• The focus shifts to 5G standalone and 5G-Advanced. "By the end of 2024, 5G accounted for 30% of mobile connections in Europe, equivalent to over 200 million connections. However, 5G has not yet materially altered mobile revenue growth, which remains low in most European markets. Shifting investment to more advanced forms of 5G, particularly 5G networks based on the standalone (SA) architecture, as well as 5G-Advanced, will be important to unlock new use cases and monetization opportunities. However, this investment will not occur automatically, and issues that limit the mobile sector's capacity to invest will need to be addressed first."
• GSMA Open Gateway gains traction. "As of December 2024, 67 operator groups had signed up to the GSMA Open Gateway initiative, accounting for 75% of mobile connections globally. The geographic breakdown of operator commitments indicates regions at par, above or below their established market share. Europe is a leading region, with committed operators representing more than 20% of GSMA Open Gateway commitments despite accounting for around only 10% of mobile connections. Many of the early API launches in the region have focused on fraud prevention and security, using SIM Swap and Number Verification APIs. These represent easy wins, given the ever-present risks from fraudsters and breaches for operators and their customers."
• Driving AI transformation responsibly. "European operators are leading the way in generative AI (genAI) adoption, with a strong emphasis on network optimization, security and enhanced customer service. Mobile operators are catalyzing genAI innovation through strategic partnerships, exemplified by Telefónica's collaborations with technology partners, as well as Deutsche Telekom's development of telecoms specific large language models (LLMs) with the Global Telco AI Alliance. To foster responsible AI, operators are prioritizing ethical AI practices to ensure fairness, protect users and reduce inequalities. The EU's AI Act sets regulatory standards for responsible AI, while the GSMA's Responsible AI Maturity Roadmap offers a framework for ethical AI use."
• Momentum builds behind aerial connectivity. "Terrestrial networks remain the primary form of connectivity, supported by the wide area coverage of wireless networks and the mass production and adoption of mobile devices. In recent years, however, technological advances in various satellite and other non-terrestrial networks (NTNs) have helped to overcome several limitations associated with aerial connectivity. Recent developments suggest that European authorities are taking steps to keep up with their global peers in the development and application of satellite connectivity, as a complement to terrestrial-based mobile connectivity services. Recent examples include the award of a contract to the SpaceRISE consortium to develop, deploy and operate the IRIS constellation, as well as the emergence of new players across the European satellite ecosystem."

Infographic: GSMA Intelligence

The GSMA also presents a list of recommended policy reforms that will lead to increased investments in digital infrastructure that "will not only be felt across the telecoms and technology sectors but across every other industry as well":

• Re-evaluate the existing regulatory framework that was conceived 20–30 years ago, and update the policy objectives and principles to match today’s market realities and challenges.
• Implement additional measures to ensure fairness in the internet value chain by defining an obligation on content and application providers (CAPs) to negotiate with internet service providers (ISPs) on the terms and conditions for IP data transport services, thereby making the negotiating parties subject to a dispute resolution process in the event that an agreement cannot be reached.
• Take a more long-term view on investment and innovation effects. The Commission needs to initiate a review of the EU Merger Regulation, which has not been reviewed for 20 years, in order to put more emphasis on the long-term investment viewpoint.
• Establish a pro-investment approach to EU spectrum policy, including the adoption of best practices to achieve a more predictable and harmonized approach to spectrum auction designs, licensing costs, the prolongation of licenses and the identification of future bands.
• Apply circular economy principles to network equipment and incorporate the EU taxonomy for green investment in electronic communication networks, based on robust metrics.

With respect to the mobile mobile industry's impact on the UN Sustainable Development Goals (SDGs), the report says the impact is "driven by the increased reach of mobile networks and growing take-up of mobile internet services. SDG 7: Affordable and Clean Energy, SDG 6: Clean Water and Sanitation and SDG 3: Good Health and Well-being) have seen the biggest improvement in mobile industry impact score, according to GSMA research."

What are your recommendations for how to unlock new use cases and monetization opportunities in Europe's mobile economy?

Aaron Rose is a board member, corporate advisor, and co-founder of great companies. He also serves as the editor of GT Perspectives, an online forum focused on turning perspective into opportunity.

5G Expected to Contribute $10 Billion to Africa's Economy by 2030

"Mobile connectivity is a key driver of digital transformation and socioeconomic growth in Sub-Saharan Africa," according to GSMA's annual report on the state of the Sub-Saharan Africa's mobile economy. The report points out that "Governments and businesses are increasingly using 4G and 5G networks alongside technologies such as AI and IoT to enhance productivity and service delivery. Despite growing demand for mobile, a significant usage gap persists. This underscores the need for efforts by operators to address the barriers to mobile internet adoption, such as device affordability, online safety and digital skills."

The report's key findings include:

• Persistent Usage Gap: Mobile internet penetration in Sub-Saharan Africa reached 27 percent by the end of 2023, yet a substantial usage gap of 60 percent remains. This gap represents millions who live within network coverage but face barriers such as device affordability, digital skills deficits, and concerns around online security. Globally, 3.1 billion people – 39 percent of the global population – are impacted by the usage gap. Sub-Saharan Africa is the least connected region, with the largest usage gap worldwide.
• Expanding 4G Coverage and Early 5G Growth: The region's 4G adoption is forecast to reach 50 percent by 2030, overtaking 3G as the primary technology. Although 5G adoption remains in its early stages, it is projected to reach 17 percent of total connections by 2030, primarily in South Africa, Nigeria, and Kenya.
• Economic Impact and Infrastructure Needs for 5G: By 2030, 5G alone is expected to contribute $10 billion to the region's economy, accounting for 6 percent of the mobile sector's total economic impact. GSMA's report emphasizes the need for progressive spectrum policies, particularly the release of mid-band spectrum, to support long-term growth and equitable digital access. Additionally, 5G Fixed Wireless Access (FWA) is gaining traction as a primary broadband solution in countries such as Angola, South Africa, Nigeria, Kenya, Zambia, and Zimbabwe, addressing demand for high-speed connectivity in underserved areas.
• Strengthening Digital Security: South Africa became the first country in Sub-Saharan Africa to implement GSMA Open Gateway APIs, focusing on fraud prevention and security with Number Verification and SIM Swap APIs. This initiative is part of broader efforts across the region to improve digital security, particularly within digital banking​.
• Generative AI Potential: Generative AI is expected to contribute up to $1.5 trillion to Africa's economy by 2030, with mobile operators increasingly using AI for customer engagement and network optimization. MTN and Vodacom, for instance, are deploying AI-powered initiatives to enhance operational efficiency, although the region faces a shortage of skilled AI professionals.

Through this report, the GSMA, a UK-based organization that aims to unify the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change, advocates for a series of critical actions to ensure sustainable growth and digital inclusion:

1. Affordability Reforms: High costs remain a barrier to mobile access, with the report calling for reduced taxes on the sector, such as lowering import duties on handsets and cutting activation fees, to make services affordable and accessible for all.
2. Revitalized Universal Service Funds (USFs): Many USFs in Sub-Saharan Africa are underperforming, often hindered by inefficiencies. The report calls for reforms to improve transparency, streamline disbursements, and direct funds toward impactful initiatives, such as digital literacy programs in underserved areas.
3. Progressive Spectrum Policy: With increasing data demands, the report urges governments to release additional spectrum, particularly in the 6 GHz band, and to adopt policies that ensure efficient, affordable, and environmentally sustainable mobile network expansion.

Infographic: GSMA Intelligence

With respect the mobile technology's contributions to the UN Sustainable Development Goals (SDGs), the report says the industry "contributes to SDG 4, which seeks to ensure inclusive and equitable quality education, and promote lifelong learning opportunities for all. Digital transformation is making learning resources more accessible, enhancing educational outcomes and supporting continuous learning. By bridging gaps in education access and improving the quality of education, mobile technology is fostering a more inclusive society."

What investment or commercial opportunities are you seeing in Sub-Sahara's mobile technology industry? What are your recommendations for closing the digital divide?

Aaron Rose is a board member, corporate advisor, and co-founder of great companies. He also serves as the editor of GT Perspectives, an online forum focused on turning perspective into opportunity.

The Role of Mobile Technology in Driving Digital Transformation of Ethiopia's Economy

"Digitalization of the economy is a key driver of economic growth and government revenue" in Ethiopia, according to a report published by GSMA, a UK-based organization that aims to unify the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change. The report adds that digitalization "also supports socio-economic development and offers a path towards shared prosperity. By leveraging digitalization opportunities, the Government of Ethiopia can achieve sustainable economic growth and structural changes."

The report's additional key messages include:

• "Adoption of digital technologies across both public and private sectors can impact on economic growth. It can increase agricultural productivity, improve access to global value chains (GVCs) and increase efficiency of government and public services. Access to emerging technologies such as artificial intelligence (AI) and cloud computing are desirable as drivers of digital and financial inclusion which in turn supports human development."
• "Digitalization, including the telecommunications sector reform program and the introduction of mobile money, is a key part of the Ethiopian government's Homegrown Economic Reform Agenda (HGER) since 2019 and implemented under the 2021-2030 Development Plan, the Digital Ethiopia 2025 strategy, the Communications Service Proclamation No. 1148/2019 and the National Bank of Ethiopia's (NBE) strategic plans.

As explained by the report's authors, "In the five years since the launch of Digital Ethiopia 2025 and the start of the telecommunications reforms, the number of people covered by 3G networks has increased by 50%, while coverage of 4G networks has increased by 8 times. This study identifies further opportunities and quantifies the economic value of adopting digital technologies across Ethiopia's economy. It determines how these opportunities can be unlocked through policy reforms, particularly focusing on the key role that the mobile telecommunications sector and mobile money services plays in supporting the process of digitalization."

Regarding policy recommendations, I concur that "Policy reforms must balance short-term objectives with long-term investment and development to realize the full potential of digital transformation in Ethiopia. Reaping the wide-ranging benefits of digitalization will require bold actions to support demand, reduce the cost of supply and promote a policy environment that supports investment."

What is more, "The economic and social value of digital and emerging technologies relies on mobile networks as the backbone of digitalization of the economy and the mobile sector is best positioned to partner with the government to develop a mission-oriented public policy that can catalyze innovation across multiple sectors in the economy."

The report concludes with the identification of  five areas of policy recommendations that the government, the Ethiopian Communications Authority, NBE, and other relevant authorities could undertake to support the development of the mobile telecommunications sector, mobile money services, and the wider process of digital transformation in Ethiopia:

1. Telecommunications reform implementation: Fair and timely implementation of the telecom reforms agenda to enable Digital Ethiopia transformation and inclusion objectives.
2. Industry sustainability and investment: Support industry sustainability and development through investment and tax incentives, including reduce or remove customs duty and other costs on mobile devices to improve affordability and reduce the usage gap.
3. Licensing, spectrum, and regulatory fees: Ensure affordable and predictable licensing, spectrum, and regulatory fees to encourage investment and densification of existing networks, rollout of new generation networks and improve affordability of services.
4. Mobile money and payments: Discourage distortive taxation on emerging mobile money services, and continue implementing regulatory reforms to enable digital financial strategy and inclusion objectives.
5. Demand-side policies: Support demand by continuing implementing digital government and digital ID programs, and incentivizing adoption of digital technologies by consumers and firms.

What are your recommendations for how mobile technology can drive the digital transformation of Ethiopia's economy?

Aaron Rose is a board member, corporate advisor, and co-founder of great companies. He also serves as the editor of GT Perspectives, an online forum focused on turning perspective into opportunity.

Driving Kenya's Economic Growth Through Digitalization

In a press release announcing the publication of a report focusing on the drivers behind the digital transformation of Kenya's economy, the GSMA, a UK-based organization that aims to unify the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change, said: "Kenya's digital economy will contribute KSH 662 billion to GDP by 2028. This growth, driven by strategic policy reforms, will accelerate digitalization in critical sectors such as agriculture, manufacturing, transport, and trade. In addition to these advancements, the report forecasts the creation of 300,000 new jobs and an increase in tax revenues by KSH 150 billion."

What is more, "To sustain its economic momentum, diversify the economy, boost productivity, and create high-quality jobs – particularly for young and rural populations – Kenya is focusing on digitalization as a key driver of economic growth, government revenue, and socio-economic development."

Below are the report's key messages:

• "The digitalization of the economy is a key driver of economic growth and government revenue, as well as supporting socio-economic development and offering a path towards shared prosperity. By leveraging digitalization opportunities, the Government of Kenya can achieve sustainable economic growth and structural change."
• "Adoption of digital technologies across both public and private sectors has been observed to positively impact economic growth. It increases productivity in agriculture, improves access to global value chains (GVCs) and improves the efficiency and transparency of government and public services. Moreover, access to emerging technologies such as mobile money, Artificial Intelligence (AI) and cloud computing are desirable as drivers of digital and financial inclusion which in turn supports human development."
• "This study identifies opportunities and quantifies the economic value of adopting digital technologies across selected sectors of Kenya's economy. It identifies how these opportunities can be unlocked through policy reforms, particularly focusing on the key role that the mobile telecoms sector plays in supporting the process of digitalization."
• "Kenya is a regional leader in mobile connectivity and Mobile Financial Services (MFS). It pioneered the use of mobile money, making huge strides in financial inclusion of the unbanked, and has retained its position as a global leader in this area. Further extending its reach as the enabler of electronic payments across the digital economy, as well as traditional sectors, can propel digitalization and growth for many more Kenyans and achieve increased resilience and revenue for the Government."

The report also "identifies a series of policy recommendations that, if implemented, will close the internet usage gap from the current level of over 64% of the population to 51% in 2028. This would result in 49% of the population of Kenya being connected to the Internet, equivalent to over 10 million additional people." The four priority policy reforms are:

1. Tax restructuring in the telecommunication industry to purposefully drive usage.

2. Implementing policies and programs to improve device affordability.

3. Ensuring a sustainable and predictable investment environment. This includes:

• Supporting financial sustainability through tax deductions against spectrum payments,
• Reducing the cost of energy to power infrastructure,
• Adopting a favorable spectrum pricing model, and
• Accelerating the license renewal process.

4. Supporting productive use of digital technologies by businesses across economic sectors, with targeted policies to improve digital skills and human capital, support MSMEs and start-ups and prioritize context-appropriate technologies and local needs.

The report's authors importantly point out that "These policy reforms have the potential to make a significant contribution to Kenya's economic objectives, including economic transformation across important sectors such as agriculture and manufacturing." The potential macroeconomic impacts are summarized in the image below:

Kenya has firmly positioned itself as a leader in mobile financial services and digital innovation. Following the development of information and communications technology sector in Sub-Saharan Africa for over 30 years, I appreciate how GSMA's study outlines the economic benefits of expanding digital adoption and provides a roadmap for maximizing these gains through targeted policy actions.

What are your recommendations for how Kenya can drive economic growth through digitalization?

Aaron Rose is a board member, corporate advisor, and co-founder of great companies. He also serves as the editor of GT Perspectives, an online forum focused on turning perspective into opportunity.

With the Rise of genAI in North America, GSMA Says 'Ethical Concerns Around AI Also Need to Be Addressed'

The US and Canada continue to be among the global frontrunners in 5G adoption, a testament to the significant investments by operators and the strong demand from customers for enhanced connectivity," says the GSMA in its annual report on the state of North America's mobile economy. (North America in this report as the US, Canada and the Caribbean.) The UK-based organization adds that "The rollout of 5G across North America is occurring alongside a wave of mobile network innovations and technological advancements, including the rise of generative AI (genAI), the expansion of satellite capabilities and increased network API exposure. Operators and the wider mobile ecosystem see these trends as critical to unlocking innovation and generating new revenue opportunities.

The report's key findings include:

• 5G enters its next phase: "North America continues to be a global leader in 5G. By the middle of 2024, 5G accounted for over 55% of connections in the region. 5G fixed wireless access (FWA) services have also gained significant traction, with the US reaching nearly 10 million FWA subscribers at the end of Q2 2024."
• A new chapter begins for private wireless networks: "Private wireless networks have existed for some time, but adoption had been relatively low. Thanks to evolving 4G and 5G networks, however, mobile technologies and networks can now more tightly link with enterprise needs. An improved ability to customize networks for specific enterprise use cases, facilitate greater security and enable connected machines and processes are among the many operational benefits conferred by private wireless networks. These opportunities are being explored in a range of enterprise sectors."
• Momentum builds behind aerial connectivity: "Telecoms networks remain the primary form of connectivity, supported by the wide area coverage of wireless networks and the mass production and adoption of mobile devices. In recent years, however, technological advances in various satellite and other non-terrestrial networks (NTNs) have helped to overcome several limitations associated with aerial connectivity. This has resulted in significant performance improvements, lower deployment costs and more commercially viable business models for satellite and NTN-based connectivity solutions."
• Operators take steps to fulfil generative AI's potential: "Operators in North America are adopting genAI across various domains, supporting both internal transformation and new business opportunities. Much of the focus is on deploying genAI in customer service departments to enhance employee productivity and deliver more personalized customer offers. GenAI is also being used in network management, aligning with operators' focus on improving user experience and network security. Many strategic collaborations are underway to help operators maximize the value of this new technology. However, challenges such as data privacy concerns and the shortage of skilled AI professionals remain key barriers to AI adoption."
• GSMA Open Gateway gains traction: "By June 2024, 53 operator groups had signed up to the GSMA Open Gateway, representing 240 mobile networks and accounting for 67% of mobile connections globally. Between the participating operators, all regions are covered; AT&T, Dish, Rogers, T-Mobile US and Verizon are among the operators in North America that have signed up to the initiative. Many of the early API launches around the world have focused on fraud prevention and security, using SIM Swap and Number Verification. These represent easy wins, given the ever-present risks from fraudsters and breaches for operators and their customers. Other parts of the API library are also being deployed, as evidenced by the work done by US operators and drone manufacturers to test the Device Status API."
• Policies for success: "Continued mobile evolution depends on the expansion of operators' mobile spectrum holdings across low, mid- and high bands to deliver speed, capacity and geographical coverage. Additional spectrum can boost the provision of cost-efficient investment and enhance network quality in North America, which can support mobile to grow its role in regional economic development strategies."

Infographic: GSMA Intelligence

The report importantly points out that "Ethical concerns around AI also need to be addressed." The GSMA asserts that "The mobile industry is committed to the ethical use of AI in its operations and customer interactions to protect customers and employees, remove any entrenched inequality and ensure that AI operates reliably and fairly for all stakeholders." Moreover, "The GSMA's AI Ethics Playbook serves as a practical tool to help organizations consider how to ethically design, develop and deploy AI systems. Increased collaboration between policymakers can also help private sector organizations establish appropriate AI guidelines. To support this outcome, the EU AI Office and the US AI Safety Institute recently announced they will work together on tools to evaluate AI models."

As for the mobile industry's impact on the UN Sustainable Development Goals, the report says its "most recent analysis shows that the mobile industry continues to achieve its highest impact on SDG 9: Industry, Innovation and Infrastructure, driven by the increased reach of mobile networks and growing take-up of mobile internet services." What is more, "Progress has also been made in reducing disparities in mobile internet adoption between different user segments, supporting the industry's contribution to SDG 5: Gender Equality and SDG 10: Reduced Inequalities."

What do you think of the report's findings? What are your recommendations for how to ethically design, develop and deploy AI systems?

Aaron Rose is a board member, corporate advisor, and co-founder of great companies. He also serves as the editor of GT Perspectives, an online forum focused on turning perspective into opportunity.

Toolkit Designed to Help Deliver Digital Skills Training for Impact in Sierra Leone

In my experience working in emerging and developing countries, many people mistakenly assume that if an individual is connected to the mobile internet, then they are able to utilize various life-enhancing applications. However, there is a stark difference between having access to the applications and the knowledge to make full use of these digital tools.

According to a report published by GSMA, "Mobile networks are the primary – and often only – channel for people to connect to the internet, especially in low-and-middle income countries (LMICs)." What is more, "Despite the rapid growth in mobile internet adoption in recent years, there remains a significant usage gap in LMICs: 48% of the population across LMICs still do not use the mobile internet. Of this group, 42% live within the footprint of a mobile broadband network but are not using the internet – this is known as the 'usage gap.' In Sierra Leone, the usage gap is significantly higher at 77%. Among people in this group, a lack of digital skills is one of the most significant barriers preventing them from adopting the mobile internet."

To address the digital skills barrier, the UK-based organization, which aims to unify the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change, says it "developed the Mobile Internet Skills Training Toolkit (MISTT), a free-to-use set of resources covering the fundamentals of the mobile internet, popular apps and use cases." The report also points out that "In order to gather evidence on the efficacy of the MISTT and identify potential areas for further improvements, the GSMA evaluated a digital skills training campaign conducted by Orange Sierra Leone, using MISTT. Specifically, the evaluation aimed to understand how effectively the MISTT delivers improved digital skills, what the socioeconomic impact is on trainees, and what improvements are needed to better reach the underserved."

Below are the report's key findings:

• "MISTT improved digital skills for the majority of trainees interviewed in Sierra Leone, by reducing the functional barriers to mobile internet use, boosting learners' self-confidence and sense of independence and increasing the frequency of internet use by the trainees."
• "There are indications that MISTT has had a positive socio-economic impact in Sierra Leone. This was visible in two main ways: enhancing trainees' potential to conduct business online has improved their prospects and income; and trainees have acquired greater knowledge and education across diverse topics."
• "The impact of MISTT training on business was most observable for women, as they experienced the greatest changes to their digital skills confidence levels, as well as day-to-day life benefits, including being able to do business online while at home. Women were also more likely to enjoy the spill-over effects of the training, as their spouses passed on what they had learned."
• "Incentives are a critical part of digital skills training – both for potential customers and trainers. The effectiveness of digital skills training can be greatly enhanced by providing appropriate incentives to potential trainees and their trainers. For trainers, this might involve providing financial incentives for the delivery of training that drives digital inclusion. For customers, this involves emphasizing how the mobile internet can be valuable to their lives and making them aware of any incentives, such as free mobile data and lunch, that are available to reward participation at in-person training events."
• "Face-to-face training provides numerous advantages for the underserved. Face-to-face or in-person training allows a more tailored learning experience with opportunities for practical application by learners. For example, in-person training enabled trainers to spend time answering trainees' questions and providing tailored support on some of the challenges that they encounter. This is most important for learners with lower literacy and education levels, as well as those in rural areas. However, while effective, in-person training may be more costly for implementers and more difficult to scale."
• "Digital skills training needs to consider the specific barriers that underserved users face. Issues, such as lower levels of education and a lack of basic digital skills and confidence, can impact on people's ability to access and participate in training activities. The evaluation also highlights the importance of adopting a gender lens to the delivery and expansion of digital skills training to ensure it is reaching women. There is a need to consider who might be excluded or disadvantaged from the proposed delivery approach, as well as ensuring the location, timing and content of the training, for instance, will meet their needs."
• "To enhance the scalability and viability of MISTT digital skills training, implementers can explore other approaches to delivering digital skills beyond in-person channels to understand their effectiveness. Remote channels, for example videos, voice messaging and radio broadcasts, may provide an effective way for delivering digital skills training and/or improving training awareness in a cost-effective manner. Both in-person and remote channels have relative advantages and disadvantages. While in-person channels may be more effective at reaching certain population segments, remote channels provide unique benefits to implementers as they are easier to scale and can be iterated or updated more easily than face-to-face channels. Depending on the training objectives, both digital and in-person channels can be used simultaneously to complement the other."
• "Combining digital skills training with other events or product pitches can extend the reach of digital skills training for the underserved and offer benefits to implementers. Delivering digital skills training alongside other activities, such as entertainment events or with the sale of a product or service, can encourage wider participation by reaching people who may be reluctant to attend a formal training event, for example, or linking it to something that is seen as relevant to them. Nonetheless, it's important to bear in mind the needs of underserved groups while designing these activities. For example, for women, the idea of 'standing in the street watching entertainment' may not feel culturally appropriate, as many are worried about theft or appearing to be lazy people who have nothing important to do."

I appreciate how GSMA's report "highlights the key learnings from the evaluation of the MISTT digital skills training initiative implemented by Orange Sierra Leone. It provides key insights on the effectiveness of MISTT in improving digital skills acquisition among different underserved groups, as well as the socio-economic impact of the training." There is also value in how the report "identifies considerations for improving the effectiveness of digital skills training in reaching underserved groups." Importantly, however, the GSMA notes that "the insights and recommendations in this report do not represent our comprehensive view of how to implement MISTT. Rather, they are recommendations specifically arising from this evaluation, and can be a basis for further research and trial. This complements our existing research on digital skills and evaluation of MISTT implementations."

What are your recommendations on how to promote digital literacy and reduce the digital usage gap in LMICs?

Aaron Rose is a board member, corporate advisor, and co-founder of great companies. He also serves as the editor of GT Perspectives, an online forum focused on turning perspective into opportunity.

A Roadmap to Ensure That Every Citizen in Zambia Benefits From the Digital Revolution

My colleague, Aze Malawo, who leads the operations in Sub-Saharan Africa for Global Tactics, an multinational advisory firm that helps clients understand how the world is changing, and how that creates opportunities to be seized and risks to be managed, splits her time between Washington, DC and her native Zambia. Since my first meeting Aze in the mid-2000s, I have heard about the beauty of the southern African nation and the business opportunities that exist in several sectors including the information and communications technology sector.

It was, therefore, with great interest to read a report published by the GSMA, a UK-based organization that aims to unify the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change, highlights how "the digitalization of the economy is a key driver of social and economic growth in Zambia." According to the report, "By taking advantage of the opportunities offered by digitalization, the Government of Zambia can deliver on the development objectives that it has defined and achieve sustainable economic growth."

The report's key findings include:

• Adoption of digital technologies across both public and private sectors accelerates economic growth by promoting innovation and investment. It increases productivity across all sectors of the economy, improves access to global value chains (GVCs) and improves the efficiency and transparency of government and public services. Moreover, access to emerging technologies such as mobile money, artificial intelligence (AI) and cloud computing are desirable as drivers of digital and financial inclusion which in turn supports human development.
• This study identifies opportunities and quantifies the economic value of adopting digital technologies across selected sectors of Zambia's economy. Accelerated development of the digital economy would benefit both the Government of Zambia and the country's citizens in multiple ways. Economic growth would raise incomes, create jobs and raise tax revenues. Digital technologies would also provide direct benefits through enhanced access to information, productivity-enhancing technologies and improved educational outcomes.
• Mobile connectivity and mobile money both play a key role in digitalization. Mobile broadband connectivity provides the foundation for the digitalization process. Mobile money is also critically important, providing individuals and businesses an accessible and efficient route to financial inclusion.
• The mobile telecoms sector in Zambia has made steady progress in recent years but there remain significant challenges. These challenges include expanding access and increasing adoption of digital services, particularly among low-income households and in rural areas. This will require further network rollout and upgrades, support to ensure that devices and services are affordable for everyone and boosting adoption through stimulating demand for digital services.

The report importantly points out that "[p]olicy plays a critical role in the future development of the digital economy in Zambia. The growth and development of the digital economy is strongly influenced by policy and regulatory decisions taken by the government." The GSMA says its "study identifies how opportunities for economic growth and development can be unlocked through policy reforms. Overcoming the challenges facing the sector will require bold policy initiatives on the part of government to stimulate demand, reduce the cost of supply and promote investment in mobile telecoms networks and in mobile money services."

GSMA's report also "identifies a series of specific policy recommendations that, if implemented, would increase the number of internet users in Zambia by 2.1 million by 2028. This would reduce the internet usage gap by 9 percent points."

The priority policy reforms include:

• Reducing sector-specific taxes and fees on mobile telecoms services
• Reducing operating costs and improving the financial sustainability of the mobile business
• Modernizing the tariff regulation regime, to provide more certainty for operators
• Lifting restrictions on mobile money charges and removing the mobile money levy
• Stimulating additional demand for mobile telecoms services

If adopted, these policy reforms "will help Zambia to achieve its economic development objectives, including economic transformation across important sectors such as agriculture and manufacturing. The potential macroeconomic impacts are summarized below in Figure 1."

Image: GSMA

In a press release issued by the GSMA, Angela Wamola, Head of Sub-Saharan Africa for the UK-based organization, said: "The Zambian government has demonstrated strong commitment to digitalization through its National ICT Policy 2023 and the Eighth National Development Plan. Now, more than ever, collaborative action between the government, industry, and stakeholders is needed to create the enabling environment for digital transformation. The future of Zambia lies in digital connectivity. With the right policies, we can close the digital divide, empower communities, and unlock new economic opportunities. The Zambia Digital Economy Report provides a clear roadmap to ensure that every citizen benefits from the digital revolution. Now is the time for bold action."

What are your thoughts about the report's findings? What digital transformation opportunities are you seeing in Zambia's mobile technology sector.

Aaron Rose is a board member, corporate advisor, and co-founder of great companies. He also serves as the editor of GT Perspectives, an online forum focused on turning perspective into opportunity.

Pakistan Has High Aspirations to Become a Digital Nation, Says GSMA Report

Over the course of my professional career, I had the opportunity to visit Pakistan a few times. Despite the security concerns that are prevalent throughout the South Asian country, I was routinely impressed by the strong desire Pakistanis had in utilizing life-enhancing digital technologies. It was, therefore, with great interest that I read a report published by the GSMA, UK-based organization that aims to unify the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change, that says Pakistan is poised to unlock its economic potential through accelerated digital transformation.

The report begins by noting how "Countries around the world and in Asia Pacific, including Pakistan, have stepped up efforts to become digital nations. This entails integrating digital technologies and services into every sector of the economy as a means of building resilient economies with finite resources and achieving sustainable and inclusive economic growth." GSMA Intelligence, the research arm of GSMA, has identified the following "five key components that must be in place for countries to realize their digital nation aspirations."

1. Infrastructure: Foundation upon which digital services and applications are created, stored, distributed and consumed;
2. Innovation: Ability to create and integrate new technologies to enable a variety of new solutions and use cases for the economy;
3. Data Governance: High data governance standards, with efforts to become more transparent, participatory and accessible.
4. Security: Advanced cybersecurity measures to help businesses to operate safely in a fully digital environment.
5. People: Change in culture and personal behavior, and the right levels of digital literacy and skills to be able to navigate an evolving digital world.

As the report points out:

These components are interconnected and must be developed together to avoid potentially costly gaps and delays in the implementation of digitalization initiatives. For example, a lack of adequate infrastructure could offset efforts to support innovation, while a lack of trust due to poor data governance and security could delay the full use of infrastructure investments. It is important to note that developing the components of a digital nation collectively requires significant investments from both the public and private sectors, particularly for capital intensive projects, such as the deployment of next generation telecoms infrastructure, as well as enabling policies and regulations to ensure the sustainability of those investments.

With respect to assessing Pakistan's digital nation aspirations, the report explains that "Digital Pakistan is the flagship initiative of the government of Pakistan to expand the knowledge-based economy and spur socioeconomic growth using digital technologies. Launched in 2018, the overarching goal of the initiative is to promote connectivity, improve digital infrastructure, increase investments in digital skills, and promote innovation and tech entrepreneurship. Over the years, the government of Pakistan has introduced various policies and initiatives to support the realization of Digital Pakistan and, by extension, set the country on the path to becoming a digital nation."

The report contains a table that maps the contribution of these policies and initiatives to the development of the components of a digital nation in Pakistan. The content of the table is listed below.

1. Infrastructure: Pakistan is taking strides towards digital transformation with the approval of the Digital Nation Pakistan Act 2024. This legislation lays the groundwork for a digitally empowered nation by establishing two crucial bodies:

• National Digital Commission: As the policy-making hub, this commission, chaired by the Prime Minister and comprising federal and provincial representatives
• Pakistan Digital Authority: This operational arm will be responsible for translating the commission's policies into action.

While the potential benefits of this digital transformation are immense, challenges in infrastructure development must be addressed to ensure a successful transition.

2. Innovation: The government has been a driving force behind Pakistan’s startup ecosystem, with initiatives such as the Pakistan Startup Act and the establishment of incubators and accelerators across the country, providing an enabling environment for startups.

3. Data Governance:

• The Prevention of Electronic Crimes Act 2016 is currently the primary legislation that provides a legal framework in relation to various kinds of electronic crimes and extends to unauthorized access to personal data.
• After a four-year consultation period, the government is in the final stages of developing the Personal Data Protection Bill (introduced in 2021). The bill is anticipated to be presented to the cabinet for approval soon.

4. Security: The National Cyber Crime Policy 2021 was approved by parliament in July 2021. It provides objectives aimed at addressing cybersecurity challenges and risk factors prevalent in Pakistan.

Computer Emergency Response Teams (CERTs) have been established to address the emerging needs of security and safety with increased digitalization.

5. People: Much of the government's focus is on eliminating the digital skills barrier for unconnected populations. There is an opportunity to drive skills trainings at both the academic and professional development levels to create a digital-ready workforce.

The report's authors importantly note that "Despite these developments, current realities on the ground suggest that that the vision of Digital Pakistan may not be achieved, thereby slowing the country's progress towards becoming a digital nation. For example, Pakistan has witnessed rapid expansion in mobile broadband networks over the last decade, with 81% of the adult population now residing in areas covered by 3G or 4G networks, compared to just 15% in 2010, however, only 23% of the population currently subscribe to mobile internet services. This indicates a gap in actual usage versus availability and underlines the scale of the challenge to bring unconnected people online."

The report also emphasizes the importance of financial reforms and strategic initiatives. Recommendations include eliminating the 15% Advance Income Tax and the 19.5% sales tax on mobile services, addressing high spectrum prices, and introducing a smartphone financing policy to improve access to affordable devices. Additionally, the GSMA advocates for a rational approach to spectrum pricing ahead of the planned 5G spectrum auction in early 2025.

What are your thoughts about Pakistan's high aspirations to become a digital nation?

Aaron Rose is a board member, corporate advisor, and co-founder of great companies. He also serves as the editor of GT Perspectives, an online forum focused on turning perspective into opportunity.

Exploring Use Cases on How AI Delivers Impact in Africa

"AI holds immense potential to boost Africa's economy and to support the Sustainable Development Goals (SDGs) on the continent, says a report published by the GSMA, a UK-based organization that aims to unify the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change. With funding from the UK Foreign, Commonwealth and Development Office, the report's authors explain that "While AI is already being developed and deployed to support a range of use cases across African countries, little research has focused on building a body of evidence of AI use cases for development on the continent." They further explain that their "report is based on the analysis of over 90 use case applications identified in Kenya, Nigeria, and South Africa – which benefit from thriving tech ecosystems – across agriculture and food security, energy, and climate. While many AI use cases are relatively nascent, with some being deployed as part of projects or pilot schemes, a number of commercially viable solutions have also emerged. Often, AI is being incorporated into existing digital products and services, acting as an enabler to make digital solutions more relevant and efficient, amplify their impact, and facilitate scaling."

The report importantly points out that "The agritech sector is seeing most of the AI innovation, especially in Kenya and Nigeria where agriculture continues to play a significant role in the economy. AI is already being used for agricultural advisory, with companies like TomorrowNow and ThriveAgric providing farm-level insights to farmers, and for financial services with companies like Apollo Agriculture developing alternative credit assessment methods."

AI is also "being deployed in the energy sector, especially in Nigeria, where emerging technologies like Internet of Things (IoT) act as an entry point for advanced data analytics in smart energy management. Use cases such as energy access monitoring and productive use asset financing, developed by companies like Nithio, remain at a developing or nascent stage but present significant potential to reduce energy poverty. AI is also supporting climate use cases especially for biodiversity monitoring and wildlife protection in Kenya and South Africa, driven by large tech companies like Microsoft's AI for Good Lab and nonprofit organizations such as Rainforest Connection."

Regarding high-level recommendations, the report says different stakeholders – governments, development partners, development finance institutions (DFIs), non-governmental organizations (NGOs) and Civil Society Organizations (CSOs), large tech companies and startups, and research and academic institutions – "can take a number of actions and collaborate to ensure that impactful innovations in Africa can be deployed and scaled. This involves investing in domain-specific and local language data, adopting participatory approaches to data collection, unlocking access to existing data sources, and ensuring data privacy and security."

The report adds that "Strengthening baseline infrastructure and promoting renewable energy, providing hardware and cloud credits, enhancing edge computing capabilities and building institutional capacity will be essential to boost local compute capacity. In addition, fostering academic-industry collaboration, raising awareness and building capacity in the public sector will be essential to create a pipeline of AI talent while ensuring informed policymaking. To foster adoption and usage of AI-enabled services, enhancing digital skills among end users and integrating emerging skills like prompt-engineering into upskilling programs will be key, especially as generative AI solutions gradually grow in Africa."

Moreover, "Stakeholders across sectors can also focus on supporting the wider tech and AI ecosystem to foster an environment conducive to innovation and AI deployment across use cases. This involves engaging in partnerships to unlock access to critical resources for AI entrepreneurs and researchers, and to support the development of the AI ecosystem through data-sharing or infrastructure-sharing initiatives."

I concur with the authors that:

Adopting a consortium-based approach has the potential to help address the financing gap, while adopting innovative finance mechanisms can de-risk investments. Combining funding with technical assistance and go-to-market support can also help founders in their scaling journey. Increased R&D spending will be essential to support local research capacity, while local-global knowledge exchange can drive further momentum and raise awareness about local innovation. As countries work on developing national AI strategies, it will be critical to ensure a collaborative and inclusive process, to include principles for the ethical and safe use of AI, and to establish a clear roadmap for implementation. Policymakers can also consider rolling out regulations in a phased manner to allow innovation to flourish.

Do you agree with the recommendations on how different stakeholders can deploy and scale impactful AI innovations in Africa?

Aaron Rose is a board member, corporate advisor, and co-founder of great companies. He also serves as the editor of GT Perspectives, an online forum focused on turning perspective into opportunity.

Mobile Revenues Will Reach $227 Billion in Asia Pacific by 2030, Says GSMA Report

"The mobile industry continues to underpin the rapid digital transformation in Asia Pacific, with advanced mobile networks enabling innovative use cases for consumers and enterprises," according to GSMA's annual report on the state of the mobile industry in the Asia Pacific region. The UK-based organization, which aims to unify the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change, adds: "The role of mobile infrastructure and services will become even more vital to the way society functions as governments increasingly use digital technologies to tackle some of the most pressing social and economic challenges."

The report points out that "By the end of 2023, 1.8 billion people in Asia Pacific (63% of the population) subscribed to a mobile service." What is more, Growth in mobile internet penetration has been remarkable. At the end of 2023, 51% of the region's population used mobile internet, equating to just over 1.4 billion users – almost triple the figure a decade earlier. However, large swathes of the population across the region still remain unconnected, most of them within the usage gap." The GSMA importantly notes that "Addressing the usage gap is crucial to closing the digital divide and enabling life-enhancing applications around finance, health and education."

The report's key findings include:

• 5G continues to rapidly grow, but 4G will remain the dominant technology for the foreseeable future
• By the end of 2030, Asia Pacific countries will be on both ends of the global 5G spectrum
• Mobile data traffic in Asia Pacific will quadruple between 2023 and 2030
• Licensed cellular IoT connections in Asia Pacific will reach 270 million by 2030
• By 2030, mobile revenues will reach $227 billion in Asia Pacific
• At the end of the decade, mobile's economic contribution will reach $1 trillion
• The fiscal contribution of the mobile ecosystem reached $90 billion in 2023 and 5G will add almost $130 billion to the Asia Pacific economy in 2030
• Satellites and non-terrestrial networks can help reduce the connectivity gap, by bringing communications to the region's challenging terrains – including archipelagos, rainforests, deserts, and mountain ranges – where traditional infrastructure is expensive and difficult to build.
• Operators across the Asia Pacific region are harnessing the power of generative AI (genAI) to drive internal transformations and seize new revenue streams through AI investment.

I appreciate how the GSMA explains that "The impact of mobile connectivity is evidenced by its contribution to the economy." For example, "In 2023, mobile technologies and services generated 5.3% of Asia Pacific's GDP, a contribution that amounted to $880 billion of economic value added, and supported around 13 million jobs across the region."

With respect to the mobile industry's impact on the UN Sustainable Development Goals (SDGs) in the region, the GSMA says the mobile industry continues to achieve its impact on SDGs "driven by the increased reach of mobile networks and growing take-up of mobile internet services. SDG 9: Industry, Innovation and Infrastructure, SDG 6: Clean Water and Sanitation and SDG 4: Quality Education were the most improved SDGs in the region between 2015 and 2022. The growing use and adoption of smartphones and mobile internet is contributing to mobile's impact on the SDGs."

Infographic: GSMA Intelligence

What do you think of the report's findings? What localized mobile services are you developing for the Asia Pacific region?

 

Aaron Rose is a board member, corporate advisor, and co-founder of great companies. He also serves as the editor of GT Perspectives, an online forum focused on turning perspective into opportunity.

Mobile Internet Adoption Continues to Accelerate Among Women in LMICs, But Further Action is Required to Close the Gender Gap

In its annual report that explores the latest data on the mobile gender gap, the key barriers preventing women's equal access to and use of mobile, and what is needed to close the mobile internet gender gap, the GSMA says "Mobile phones and mobile internet can be life changing, enabling people to stay connected to each other and access information and services from anywhere, including health care, education, e-commerce, financial services and income generating opportunities. In 2023, the world was more connected than ever before with more than 3.7 billion people in low- and middle-income countries (LMICs) accessing the internet on a mobile phone." Moreover, according to the report, "Mobile is the primary way people are accessing the internet in LMICs, accounting for 84% of broadband connections in 2023. This is especially true for the underserved, including women and those who live in rural areas. In 10 of the 12 countries surveyed for this report, women who use the internet are more likely than men to access it exclusively on a mobile phone."

The report points out that "Across LMICs, 83% of women now own a mobile phone, 60% own a smartphone and 66% use mobile internet. However, mobile access and use remain unequal. Women are still less likely than men to have access to mobile phones, mobile money, mobile internet and other mobile services." Disappointingly, "Women are also less likely than men to have equal use of these services, particularly the most underserved women, including those who have low literacy levels, low incomes, live in a rural area or have a disability."

The GSMA says its "latest data shows that the mobile internet gender gap narrowed from 19% in 2022 to 15% in 2023 due to women adopting mobile internet at a faster rate than men. This brings us back to where we were in 2020, but it is not yet clear whether this trend will continue. It is essential for women, and societies more broadly, that this momentum continues and the mobile gender gap continues to close."

What is more, "Addressing the mobile gender gap provides significant social and commercial benefits to individuals, societies and economies. Connectivity is vital to achieving the United Nations Sustainable Development Goals (SDGs), including those related to health, education and financial inclusion. GSMA analysis has estimated that closing the gender gap in mobile ownership and use in LMICs over an eight-year period could deliver $230 billion in additional revenue to the mobile industry. The Global Digital Inclusion Partnership estimates that 32 LMICs are on track to lose more than USD 500 billion in GDP in the next five years due to the digital gender divide."

The report importantly explains: "We know that once women start using mobile phones and mobile internet, they usually see the benefits and it improves their lives to a similar degree as men. In 2022, we found that across the 12 survey countries, most people who use mobile internet believe it has had a positive impact on their lives and use it every day, with little difference by gender."

I concur with the following assertion made by the report's authors: "Ensuring that women can access and use mobile is essential, especially in our increasingly digital world. Mobile can enable women to be more resilient in the face of economic, climate and political crises and shocks. More attention, effort and investment are needed to close the mobile internet gender gap – a goal we must continue to strive to meet so that women, their communities and society can reap the full, life-changing benefits of mobile."

The UK-based organization that aims to unify the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change, presents the following recommendations for all stakeholders to close the mobile gender gap:

• Ensure there is a focus on gender equality and reaching women at an organizational and policy level through senior leaders championing the issue and setting specific gender equity targets.
• Understand the mobile gender gap by improving the quality and availability of gender-disaggregated data, and understanding women's needs and the barriers they face to mobile ownership and use.
• Explicitly address women's needs, circumstances and challenges in the design and implementation of mobile-related products, services, interventions and policies. This includes addressing the barriers women face related to affordability, knowledge and digital skills, safety and security, access and the availability of relevant content, products and services.
• Collaborate and partner with different stakeholders to address the mobile gender gap. Targeted intervention is needed from industry, policymakers, the development community and other stakeholders to ensure that women are no longer left behind.

While it is encouraging mobile internet adoption is accelerating among women in LMICs, further action is required to close the gender gap.

Do you agree with GSMA's recommendations for stakeholders to close the mobile gender gap? What would you add?

Aaron Rose is a board member, corporate advisor, and co-founder of great companies. He also serves as the editor of GT Perspectives, an online forum focused on turning perspective into opportunity.

5G is Pivotal for Ongoing Transformation Efforts in Eurasia

"The early stages of 5G development are underway in Eurasia," according to the GSMA's latest report on the state of Eurasia's mobile economy. Governments in the region, which for the purposes of this report include Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Russia, Tajikistan, Turkmenistan and Uzbekistan, "are prioritizing the technology's integration into national development plans, and operators are investing in 5G infrastructure and applications to meet the growing demand for enhanced connectivity."

What is more, "The Eurasia region is expected to experience a significant increase in 5G adoption in the next few years, based on a return to stable conditions, with projections rising from less than 1% currently to just over 40% by 2030. Although 4G will remain the dominant technology for the foreseeable future, 4G adoption levels will begin to decline from 2026 as 5G gathers momentum because of the availability of more affordable 5G smartphones."

Available in English and Russian, the report's other findings include:

• 5G will add almost $23 billion to the Eurasian economy by 2030, with 5G adoption rising from less than 1% in 2023 to 41% by 2030. 
• The mobile industry added $200 billion of economic value to the Eurasian economy in 2023 – equivalent to 7.9% of GDP – and supported 770,000 jobs, highlighting the importance of mobile to the digital economy.
• However, there is a significant Usage Gap in Eurasia which is widest in Turkmenistan (51%) and Tajikistan (48%), compared to a global average of 37%.
• Operators are rallying behind the GSMA Open Gateway initiative and integrating AI to enhance customer services and optimize networks.

Addressing artificial intelligence (AI) opportunities for operators, the GSMA says "Mobile operators in the region are integrating AI, particularly generative AI (genAI), to enhance customer services, sales, marketing and network management." For example, "Operators such as MTS and Veon, are increasingly developing use cases, including climate-action solutions and platforms that support local languages to improve the customer experience. Furthermore, operators are prioritizing the ethical use of AI and developing partnerships, such as the collaboration between the GSMA and IBM." The report adds that "Although interest is growing in Eurasia, AI adoption remains limited in the region."

Regarding the financial technology sector, this growing sector "has experienced remarkable growth in Eurasia as digital payments continue to be a dominant service. Kazakhstan and Uzbekistan in particular possess thriving fintech landscapes thanks to initiatives such as open banking and the introduction of digital currencies. Diverse payment methods, including mobile payments, QR code transactions and buy now, pay later (BNPL) services cater to individuals and businesses, fostering financial integration." The report adds that "Operators in both countries have introduced mobile payment options to explore opportunities to generate revenues beyond core services and to enhance the customer experience. The further expansion of fintech in Eurasia will offer opportunities for operators, particularly with growing 4G and 5G adoption."

Infographic: GSMA Intelligence

As for the mobile industry's impact on the United Nations Sustainable Development Goals (SDGs) in Eurasia, the GSMA explains that "driven by the increased reach of mobile networks and growing take-up of mobile internet services, the mobile industry continues to achieve its impact on SDGs. "In Eurasia, between 2016 and 2022, the mobile industry had the highest impact on SDG 4: Quality Education, which also improved the most compared to the previous year, along with SDG 6: Clean Water and Sanitation and SDG 7: Affordable and Clean Energy. Growing smartphone and mobile internet adoption is contributing to mobile's impact on SDGs."

What are your thoughts about the report's findings? What are your recommendations for accelerating AI adoption in Eurasian region?

Aaron Rose is a board member, corporate advisor, and co-founder of great companies. He also serves as the editor of GT Perspectives, an online forum focused on turning perspective into opportunity.