Virunga National Park’s remote forests. Through the Apple App Store, iGorilla costs $4.00, with $2.80 going toward supporting the efforts of preserving the natural habitat of the park, which is located in the Democratic Republic of Congo and declared a UNESCO World Heritage Site in 1979. Upon downloading the app, users are able to choose a gorilla family, learn more about individual members and follow their lives through reports, photographs and videos. (Photo: gorillacd.org)
AppleiPhoneReview.com provides a thorough review of the iGorilla app. The review notes that a mobile device app is a great way for nonprofits to engage with their donors who are on the go. “Although not the first charity-based iPhone app, iGorilla is a good model for savvy organizations that see the increasing relevance of the mobile web.” In addition to engaging with donors, mobile apps provide an opportunity for nonprofits to tell their story and promote operational transparency and financial accountability.
I invite readers of this blog to share their ideas on how can a nonprofit organization broaden its footprint through mobile apps. What are some of the other organizations using mobile apps?