Gemalto, a digital security company, announced at the Mobile World Congress in Barcelona, Spain, the launching of a pilot of bio-sourced SIM (subscriber identity module) cards for SFR, a French mobile phone company with 20 million clients. Gemalto’s press release dated February 16, 2010, explains, “The bio-sourced SIM card is made from a new renewable material derived from corn, sugarcane or potato starch. This material is easily recyclable and compostable through small scale industrial units and reduces the global ecological footprint of the production process.”The recyclable and compostable card body is made from plant-based bioplastics, which can be incinerated without emission of toxic fumes. The Amsterdam-based company says it also supplied SFR with packaging made from recycled paper and plant-based inks and SFR will begin distribution of the bio-sourced SIM cards to its customers this spring. This program is the first trial of bio-sourced cards in the world.
Worth noting is Gemalto’s effective tactics of incorporating environmental sustainability into the product’s value proposition. From the company’s website, here is a list of the product’s Operator Benefits and End-User Value:
Operator Benefits
- Security: Ensuring SIM card safety
- Eco-friendly: Fully committed to environmental protection
- Brand: the perfect company brand and image booster
- Competitive: Improving cost saving packaging solutions
- Peace of mind: Gemalto manages complex logistic processes
- Security guaranteed to the access of the PIN and PUK code
- Simplified end user access and understanding to maximize the use of mobile services
- 2nd life for your product with re-usable packaging and card body: the gift concept!
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