Showing posts with label environmental stewardship. Show all posts
Showing posts with label environmental stewardship. Show all posts

September 25, 2009

Japanese Company Develops Mobile Phone Using Surplus Wood

NTT DOCOMO, a Tokyo, Japan-based mobile operator and provider of advanced mobile services, announced "it has developed the mobile phone prototype made with the surplus wood of trees culled during thinning operations to maintain healthy forests." The TOUCH WOOD, the prototype's body is made from cypress wood, making it resistent to water, insects, and mildew, which is a result of "three-demensional compression molding developed by Olympus Corporation. Conventional natural wood is not suitable for use as mobile phone bodies because they tend to wear out quickly." According to the press release dated September 24, 2009, "The prototype was created in collaboration with Sharp Corporation, Olympus Corporation and 'more trees,' a reforestation project founded by musician Ryuichi Sakamoto and others." (PHOTO ABOVE: TOUCH WOOD mockup featuring ergonomic design; PHOTO BELOW: TOUCH WOOD prototype based on existing SH-04A model)

Made from surplus wood of trees culled during forest-thinning operations, "each TOUCH WOOD handset features its own distinctive grain patterns and natural coloring. No artificial colors or paints are used, so the cypress retains its original natural appearance and aroma. The wood also has an attractive shine that is created during the compression process."

NTT DOCOMO further explains, "This new commercial use for thinned wood, which traditionally has only limited applications, helps to preserve other wood resources while strengthening the health of overgrown forests. So far, TOUCH WOOD production has used wood culled from the Shimanto forest in Japan's Kochi Prefecture. The forest is managed by the more trees project."

April 21, 2009

Earth Day 2009

We will celebrate the 39th Earth Day on April 22, 2009. We are seeing climate change and protection of our natural resources take a bigger presence on the political agenda. Whether you subscribe that climate change is the direct result of human behavior or global warming is a natural phenomenon, to secure a sustainable future for generations to come, we need to focus on how our individual actions affect the quality of our water, air, and soil. (Image courtesy of Earth Day Network)

Many people are aware of how to take corrective action to diminish their impact on the environment, but all of us can benefit from the following suggestions provided by Earthday.gov:
  • As a result of the mortgage crisis and tight credit markets, many people are opting to remodel their homes rather than purchase a new one. When purchasing appliances, use the ENERGY STAR program to find energy efficient products for your home. The right choices can save families about 30 percent ($700 a year) while reducing our emissions of greenhouse gases. In addition, purchase high-efficient plumbing fixtures and appliances;
  • Turn off appliances and lights when you leave the room. This may seem obvious, but too many of us (myself included) leave on the lights after leaving a room;
  • Replace incandescent light bulbs with ENERGY STAR qualified Compact Fluorescent Light bulbs (CFL), which will save about $30 over its lifetime and pay for itself in about six months. CFLs use 75 percent less energy and lasts about 10 times longer than an incandescent bulb. As a result of popularity of CFLs, many cheaper, but inefficient bulbs have found their way onto the shelves of our local stores. These "knock-offs" have a short lifespan and may carry higher amounts of mercury. Therefore, it is very important to replace your light bulbs with an ENERGY STAR qualified CFL and please remember to properly recycle your old CFLs;
  • Practice the three R's (reduce/reuse/recycle): first reduce how much you use, then reuse what you can, and then recycle the rest. Then, dispose of what's left in the most environmentally friendly way;
  • Recycle Electronics (eCycling): According to the Consumer Electronics Association's (CEA) April 2008 Market Research Report: Trends in CE Reuse, Recycle and Removal, Americans own approximately 24 electronic products per household;
  • Look for the WaterSense label to identify water-efficient products and programs. The WaterSense label indicates that these products and programs meet water-efficiency and performance criteria. WaterSense labeled products will perform well, help save money, and encourage innovation in manufacturing;
  • Sweep outside instead of using a hose. I am amazed by the number of street-level retail and restaurant businesses I see washing rather than sweeping their sidewalks;
  • Start a carpool, walk, bike, or use mass transportation instead of driving. Better still, telecommute. According to CommuterChoice.com, 23.6 million employees work part-time from home during the workweek; and
  • In an office, purchase recycled content, remanufactured, and recyclable office products instead of disposable supplies, and recycle them when appropriate. At a minimum, buy recycled paper and recycle it again. Setup an area to store and exchange reusable office supplies such as binders and folders. Visit the EPA for Businesses and Non-Profits website for additional information.

Earth Day Network (EDN), a Washington, D.C.-based nonprofit organization whose "mission is to broaden and diversify the environmental movement worldwide, and to mobilize it as the most effective vehicle for promoting a healthy, sustainable environment," provides a wide selection of interesting and relevant content on its website at http://www.earthday.net. Be sure to visit EDN's Earth Day In A Box and Earth Day TV.

Earth Day is an annual event for people around the world to understand and appreciate our natural resources, and to renew our commitment to building a safer, healthier and cleaner world for all of us. There are many ways you can get involved including changing a habit, volunteering, attending a festival, or lobbying your elected officials on environmental legislation. Please feel free to share how you will make a difference.

April 7, 2009

The True Price of Bottled Water

Discovery News, a service of Silver Spring, Maryland-based Discovery Communications' Discovery Channel, posted an article by Emily Sohn on its website on April 6, 2009 (see "Bottled Water Carries Hidden Cost to Earth). Ms. Sohn's article outlines the financial and environmental costs of bottled water. For example, "Compared to a liter of tap water, producing a liter of bottled water requires as much as 2,000 times more energy, according to the first analysis of its kind. The study also found that" America's "bottled water habit sucked up the equivalent of 32 to 54 million barrels of oil last year." (Photo courtesy of Getty Images)

"From 1976 to 2007, the average amount of bottled water drunk per person per year in the United States jumped from about 6 liters (1.6 gallons) to 116 liters (30.6 gallons). In 2007, the last year for which numbers are available, Americans purchased more than 33 billion liters of bottled water. Globally, the number was 200 billion liters. Even just since 2001, bottled water sales have increased by 70 percent in the U.S. [Americans] now buy more bottled water than either milk or beer."

To better understand the environmental impact of bottled water, Peter Gleick, president of Oakland, California-based Pacific Institute and Heather Cooley, a Senior Research Associate with the Pacific Institute's Water Program, conducted three case studies: water that was bottled and used in Los Angeles; water bottled in the South Pacific and sent by cargo ship to L.A.; and water bottled in France and shipped in various ways to L.A. Each scenario looked at the energy requirements in collecting, treating, bottling, labeling, packaging, cooling, and transporting the liquid.

Ms. Sohn explains, "For water that is consumed near its source, producing PET [polyethylene terephthalate] plastic bottles is the most energy-intensive step, according to their results, which appeared in the journal Environmental Research Letters (see "Energy implications of bottled water"). For bottles that make longer trips, transportation has the biggest impact. In other words, buying water that was bottled near your home rather than in places like Fiji can help reduce your carbon footprint. Better yet, Gleick said, put away your wallet and turn on the faucet instead. 'We have very good tap water in this country,' he said. 'It's cheap. It's readily available. And it's much lower in energy use.'"

The findings of Mr. Gleick and Ms. Cooley's report have merit. In fact, the negative impact of bottled water caused Seattle's Mayor Greg Nickels to sign an Executive Order effective January 1, 2009 to eliminate city's purchasing of bottled water (see "Mayor to End Purchase of Bottled Water at City Hall"). Mayor Nickel's Executive Order not only highlights the environmental impact that "in 2006 it is estimated that producing the bottles for American consumption required the equivalent of more than 17 million barrels of oil, not including the energy for transportation, requiring 3 liters of water to produce each single liter of bottled water, and producing more than 2.5 million tons of carbon dioxide," but the financial impact as well, "the average price for bottled water is approximately $1 per pint (16 oz.) bottle or $8 per gallon and the average price for Seattle water is only 1/3 of 1 cent a gallon."

In the United States and other industrialized nations, we have the option (or luxury) to consume clean tap water. However, a report was released in 2008 that highlighted the amount of pharmaceutical toxins found in U.S. tap water and there remains a great amount of misinformation regarding the health implications of America's tap water. While industrialized nations have access to clean tap water, the same cannot be said about people living in developing nations.

There is a need for drastic improvement of public sanitation including accessibility to clean water. In addition to the costs and environmental impact caused by bottled watter, plastic containers are a significant source of litter in many developing nations. Moreover, as a result of the lack of recycling facilities, most plastic water bottles end up in garbage dumps, which are then burned causing the release of toxins into the air. I have visited numerous cities and villages in the developing world where the air is polluted as a result of garbage burning.

With Congress' stimulus package, there should be a concentrated effort to modernize or maintain America's access to clean water. From the billions of dollars recently committed to supporting developing nations, I hope to see a concentrated effort to build capacity in public infrastructure that includes recycling centers and increased access to clean water.

January 2, 2009

Helping Businesses Become Better Global Citizens

A significant change I have seen businesses make in their operation strategies over the past few years is incorporating a corporate responsibility program to become better global citizens. Starbucks (Shared Planet™), Microsoft (Corporate Citizenship), and Intel have each introduced a corporate responsibility program. (Photo is from one of my Entrepreneur and Business Development seminars at CFDE University in Port-au-Prince, Haiti.)

For example, the Starbucks™ Shared Planet™ program focuses on three goals:
  1. Ethical Sourcing: By 2015, 100 percent of Starbucks coffee will be responsibly grown and ethically traded;
  2. Environmental Stewardship: By 2015, 100 percent of the company's cups will be reusable or recyclable; and
  3. Community Involvement: By 2015, the company will contribute over one million community service hours per year.

As the business world has become more global, entrepreneurs should make global citizenship a priority. Each business or entrepreneur, whether located in the industrialized or developing world, should create and adhere to a corporate responsibility program that includes ethical standards in their business governance, operations and relationships, minimizing environmental impact, and engaging the local community through volunteering and financial support.

The United Nations created the UN Global Compact, which offers a platform for participating businesses with at least ten employees to advance their commitments to sustainability and corporate citizenship. The Global Compact has two objectives: (1) mainstream the ten principles in business activities around the world and (2) catalyze actions in support of broader UN goals, including the Millennium Development Goals.

According to their website, "The UN Global Compact is a strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, environment and anti-corruption. By doing so, business, as a primary agent driving globalization, can help ensure that markets, commerce, technology and finance advance in ways that benefit economies and societies everywhere."

"Structured as a public-private initiative, the Global Compact is policy framework for the development, implementation, and disclosure of sustainability principles and practices and offering participants a wide spectrum of specialized workstreams, management tools and resources, and topical programs and projects -- all designed to help advance sustainable business models and markets in order to contribute to the initiative's overarching mission of helping to build a more sustainable and inclusive global economy."

Here are the ten universally accepted principles:

The UN Global Compact's ten principles in the areas of human rights, labour, the environment and anti-corruption enjoy universal consensus and are derived from:

  • The Universal Declaration of Human Rights
  • The International Labour Organization's Declaration on Fundamental Principles and Rights at Work
  • The Rio Declaration on Environment and Development
  • The United Nations Convention Against Corruption

The Global Compact asks companies to embrace, support and enact, within their sphere of influence, a set of core values in the areas of human rights, labour standards, the environment, and anti-corruption:

Human Rights
Principle 1: Businesses should support and respect the protection of internationally proclaimed human rights; and
Principle 2: make sure that they are not complicit in human rights abuses.

Labour Standards
Principle 3: Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining;
Principle 4: the elimination of all forms of forced and compulsory labour;
Principle 5: the effective abolition of child labour; and
Principle 6: the elimination of discrimination in respect of employment and
occupation.

Environment
Principle 7: Businesses should support a precautionary approach to environmental challenges;
Principle 8: undertake initiatives to promote greater environmental responsibility; and
Principle 9: encourage the development and diffusion of environmentally friendly technologies.

Anti-Corruption
Principle 10: Businesses should work against corruption in all its forms, including extortion and bribery.