The 2016 edition of the Global Mobile Trends report is organized into five sections: Megatrends; Consumer Insights; Industry Performance and Mobile Ecosystem Dynamics; Future View and Regional View.
Furthermore, "China is forecast to add more than 200 million subscribers and there will also be major net subscriber contributions from Indonesia, Pakistan, Bangladesh and Myanmar. In total, these six Asian markets will account for approximately 60 percent of the 1.1 billion new subscribers added globally by the end of the decade." Whether a company is focused on developing hardware or software for the mobile ecosystem, it must consider how to penetrate the rapidly growing Asian market.
Encouragingly, "Income will become less of a barrier to smartphone ownership." The report further elaborates that "the main sources of future growth in smartphone adoption will be India and a number of other emerging markets (such as Nigeria and Indonesia). This will be driven by continued falls in device costs and rising incomes. Several low-income countries (e.g. GDP/capita below $10,000) will have smartphone adoption rates of 60–70% by 2020, similar to most advanced regions."
In trying to connect the unconnected to the internet, content has for many years been the forgotten ingredient, with efforts prioritized in expanding coverage and lowering the cost of ownership.
These are, of course, fundamental, but so too is the question: is the internet relevant for me?
The surprising truth is that for many non-users, the answer so far has been no, even if they can access and afford it.
As such, efforts have shifted among mobile operators and internet companies into designing content and services that appeal on a local level, both in language and in the value proposition.If you work in the mobile technology industry, I highly recommend reading this comprehensive 121 page report. What information do you find valuable?
Aaron Rose is an advisor to talented entrepreneurs and co-founder of great companies. He also serves as the editor of Solutions for a Sustainable World.