The GSMA report presents the following five findings:
Mobile adoption growth slowing
In addition, the report explains that "growth has reached its peak and has started to taper out: between 2017 and 2025, the subscriber base is set to increase by a CAGR of 1.8%, down from 6.0% over the previous four years. Three key factors explain this slowdown:
- The region is home to some of the most penetrated markets in the world, with minimal opportunity for further subscriber growth;
- The region includes markets with very low penetration levels, where socioeconomic issues such as rapid population growth, poverty and inequality, unplanned urbanization and natural disasters create barriers to mobile adoption; and
- Some markets have seen their previously strong growth stagnate due to the challenges of connecting those still unconnected, particularly poorer and rural communities.
"Despite reaching its peak in terms of subscriber growth, Asia Pacific will account for just over half of new subscribers globally by 2025. We forecast 424 million new subscribers to be connected across the region by 2025, bringing the total to 3.2 billion, or 73% of the population."
4G takes the lead, while commercial 5G approaches
The report points out that 2017 saw the first year when 4G surpassed 2G in total share of mobile connections. "The region is home to some of the world's most advanced markets in terms of 4G adoption, such as South Korea, Japan and Australia. However, emerging markets (including India, Bangladesh and Indonesia) will be the key drivers of 4G growth over the next few years. Across the region as a whole, 4G is expected to surpass 50% of connections by 2019 and will then dominate to 2025."
The report points out that 2017 saw the first year when 4G surpassed 2G in total share of mobile connections. "The region is home to some of the world's most advanced markets in terms of 4G adoption, such as South Korea, Japan and Australia. However, emerging markets (including India, Bangladesh and Indonesia) will be the key drivers of 4G growth over the next few years. Across the region as a whole, 4G is expected to surpass 50% of connections by 2019 and will then dominate to 2025."
What is more, "5G will gain a foothold in the region by the end of the decade. With launches expected from 2019, networks covering 37% of the population by 2025, and increasing availability of 5G-enabled devices, 5G connections will scale rapidly, particularly in markets such as China, South Korea, Australia and Japan. By 2025, we forecast 5G connections to reach 675 million across Asia Pacific, accounting for more than half of the global total for 5G."
Mobile contributing to economic growth and enabling innovation
In addition to the aforementioned GDP growth rate, "the mobile ecosystem supported more than 17 million jobs and made a substantial contribution to the funding of the public sector, with almost $170 billion raised in the form of general taxation. By 2022, the mobile economy in the region will generate more than $1.8 trillion of economic value added as countries continue to benefit from the improvements in productivity and efficiency brought about by increased take-up of mobile services."
Moreover, the Asia Pacific "region has become the world's largest
retail e-commerce market, driven by the
burgeoning economies in China, Japan and
South Korea, where payment platforms such
as Alipay, Apple Pay and Samsung Pay are
fast becoming ubiquitous. More recently,
however, a combination of market and
demographic factors has resulted in countries
in Southeast Asia, including Indonesia,
Thailand and Vietnam, becoming the key
drivers of growth. Mobile internet users in
these markets are among the most engaged
globally on e-commerce platforms such
as Lazada, Shopee and Tokopedia, which
provide scalable, readily accessible platforms
for smaller retailers to transact online with
their customers."
As a supporter of startups, I found particular value that "the startup ecosystem in Asia
Pacific is growing rapidly, with the number
of active tech hubs in the region's emerging
markets doubling over the last year and
venture funding into South/Southeast Asian
countries tripling since 2016. Most emerging
markets in the region are benefiting from
big deal flows and growing interest from
international investors, taking advantage of
the optimism to improve their ecosystems
and acting as alternative investment
destinations to the more established markets."
Mobile essential to addressing social challenges
Having traveled to the Asia Pacific region on a number of occasions over the past few years, I have witnessed how the large-scale societal adoption and use
of digital technologies has become "a key driver of
measurable economic, social and cultural
value, including increased productivity, a
rise in employment rates, improved security
and greater capacity to tackle social and
environmental issues.
"Despite rapid growth in mobile internet
penetration in recent years," the report claims "2.4 billion people
in Asia Pacific remain offline, mostly in
low- and middle-income countries, unable
to benefit from the social and economic
opportunities of the internet. As challenges
around infrastructure, affordability, consumer
readiness and content are addressed, an
additional 1 billion people will gain access
to the mobile internet across the region by
2025, bringing the total to 2.7 billion, or 63%
of the population.
The GSMA report encouragingly notes that "[m]obile is also playing a key role in tackling
various social and economic challenges
as outlined by the UN’s Sustainable
Development Goals (SDGs). While the
mobile industry's contribution can be seen
across all 17 SDGs, there are two areas of
particular relevance in Asia Pacific: firstly,
leveraging mobile operators' big data
capabilities to address humanitarian crises,
including epidemics and natural disasters;
and secondly, supporting initiatives in low- and
middle-income countries to reduce the
gender gap in mobile internet and mobile
money. Mobile technology provides access
to tools and applications that help address
these issues, and enables new technologies
and innovations to build more efficient and
environmentally sustainable societies."
Advancing digital societies in Asia Pacific
I strongly agree that "data privacy and the security of digital identities has assumed greater importance." The report adds: "While mobile operators apply high standards of privacy, data protection and security for their customers' data, the inadequacy of legal frameworks can worsen customer perceptions about operators' use of their data and potentially reduce their willingness to use mobile devices to access identity-linked services. A digital identity system must have a foundation of trust if it is to generate widespread acceptance among users."
Crucially, the report suggests "[c]oncerted action between governments and mobile operators can help reap the benefits that stem from digital identity and address the challenges presented by increasing cross-border data flows and cyber-attacks that affect digital commerce between countries and overall trade. When governments develop a national strategy underpinned by an enabling policy environment, the prospects are much better for mobile-enabled, digital identity services to accelerate a country's digital transformation, support digital and financial inclusion, and offer the benefits of convenience and reach."
What aspects of GSMA's report do you find valuable to your business?
Aaron Rose is an advisor to talented entrepreneurs and co-founder of great companies. He also serves as the editor of Solutions for a Sustainable World.
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